The rise of virtual concerts has revolutionized the way artists connect with their audiences. With cutting-edge technology and creative storytelling, these digital performances have broken barriers, allowing fans to experience live music from the comfort of their homes. For music aspirants, these virtual concerts are not just entertainment—they’re a masterclass in innovation, production, and audience engagement. Here’s a look at seven of the most viral virtual concerts that have set the standard for the future of music.
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Marshmello: Astronomical
In 2019, EDM superstar Marshmello made history by hosting the first-ever live virtual concert inside the popular video game *Fortnite*. Titled *Astronomical*, the concert was a groundbreaking fusion of music, gaming, and visual effects. Marshmello’s avatar performed a high-energy set on a neon-lit stage, complete with fireworks, holograms, and interactive elements that allowed players to dance and participate in real-time. The event drew over 10 million viewers, proving that virtual concerts could rival traditional live shows in scale and impact. For music aspirants, *Astronomical* is a prime example of how to leverage technology to create immersive experiences.
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Justin Bieber: Justice World Tour (Virtual)
Justin Bieber’s *Justice World Tour* was reimagined as a virtual concert in 2021, offering fans a front-row seat to his electrifying performance. Streamed on platforms like Veeps, the show featured Bieber performing hits like *Peaches* and *Yummy* against a backdrop of stunning visuals and choreography. The virtual format allowed for creative storytelling, with cinematic transitions and intimate moments that brought fans closer to the artist. Bieber’s concert demonstrated how virtual events can maintain the energy of a live performance while adding unique digital elements.
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Travis Scott: Astronomical (Fortnite)
Travis Scott’s *Astronomical* concert in *Fortnite* (2020) took the concept of virtual performances to a whole new level. The event was more than just a concert—it was a multi-sensory experience that transformed players into part of the show. Scott’s larger-than-life avatar performed on a surreal, ever-changing stage, with visuals that included a giant Scott walking through a neon desert and floating through space. The concert attracted over 12 million viewers and showcased the potential of virtual reality in music. For aspiring artists, Scott’s *Astronomical* is a lesson in pushing creative boundaries and embracing new mediums.
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Ariana Grande: Rift Tour (Fortnite)
Ariana Grande’s *Rift Tour* in *Fortnite* (2021) was a dazzling spectacle that combined music, gaming, and fantasy. The concert featured Grande performing hits like *7 Rings* and *Positions* in a magical, otherworldly setting. Players were transported through different realms, from underwater worlds to outer space, with Grande’s avatar leading the way. The *Rift Tour* was a testament to the power of storytelling in virtual concerts, blending music with immersive visuals to create an unforgettable experience. For music aspirants, Grande’s show highlights the importance of creating a narrative that resonates with your audience.
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24kGoldn: El Dorado Concert Experience
Rising star 24kGoldn took the virtual stage with his *El Dorado Concert Experience* in 2021, hosted on Wave. The concert featured a mix of live performance and CGI animation, with 24kGoldn’s avatar performing hits like *Mood* and *Coco* in a futuristic, gold-themed world. The show incorporated interactive elements, allowing fans to influence the visuals and effects in real-time. 24kGoldn’s concert is a great example of how emerging artists can use virtual platforms to connect with fans and showcase their creativity on a budget.
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Lil Nas X: Roblox Concert Experience
Lil Nas X made waves with his virtual concert on *Roblox* in 2020, performing hits like *Old Town Road* and *Montero (Call Me By Your Name)* in a vibrant, game-inspired setting. The concert featured a mix of live performance and pre-recorded elements, with Lil Nas X’s avatar interacting with fans in real-time. The event also included mini-games and exclusive merchandise, making it a fully interactive experience. For music aspirants, Lil Nas X’s *Roblox* concert is a case study in how to engage younger audiences and create a sense of community through virtual events.
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BTS: Bang Bang Con
While not a single concert, BTS’s *Bang Bang Con* (2020) deserves a mention for its massive impact. The South Korean supergroup streamed a series of past concerts on YouTube, drawing over 50 million views in a single weekend. The event showcased the power of nostalgia and fan loyalty, proving that even pre-recorded content can create a sense of unity and excitement. For aspiring artists, *Bang Bang Con* highlights the importance of building a dedicated fanbase and leveraging existing content to stay connected with your audience.
Final Thoughts
These seven virtual concerts have redefined what it means to experience live music. From Marshmello’s groundbreaking *Fortnite* performance to Ariana Grande’s magical *Rift Tour*, each event offers valuable lessons for music aspirants. Virtual concerts are not just a trend—they’re a new frontier for creativity, innovation, and audience engagement. As technology continues to evolve, the possibilities for virtual performances are endless, offering artists new ways to share their music and connect with fans around the world. Whether you’re an aspiring musician or a seasoned performer, these viral concerts are a testament to the power of thinking outside the box and embracing the future of music.